Give yourself a chance to be discovered. Expose your agency’s achievements, expertise, unique selling points and … focus on other new business channels. You do not invest much but at the same time, you can gain a lot.

Many platforms offer awards, badges, distinctions to top agencies. This can be a way for agencies to confirm their competences, quality of services in front of clients and HR purposes.

More advanced platforms have different tools linking clients and agencies. In this way, agencies can have access to hot leads of marketers actively looking for services. Some of them offer advertising placements.

Agencies find themselves in a testing environment where different challenges need to be faced, first of all reminding companies that are thinking to move marketing operations in-house the advantages of outsourcing to a valuable agency. This investment can be proved worth-while by an integrated approach offered by agencies to help companies that are not familiar with all the different elements involved with the launch of a fruitful campaign. 

Increasing competition is between the most feared features by agencies, accompanied by familiarization with new technologies, employment of the right people and conformation to stricter privacy regulations.

Marketing and advertising are industries that are subject to trends: currently the tendencies are in favor of website development, SEO and social media, while Email marketing and app creation are slowly growing dimmer. Looking at the technology side, digital marketing is driven by zero-code web development, virtual and augmented reality, Artificial Intelligence, and Internet of Things. Whilst new trends keep appearing, agencies need to be able to innovate and adopt new technology to prove their value. Even when this means embracing the fast pace at which the industry is changing.

Lead generation remains of the main tasks for ad agencies, it is a critical process that requires a lot of effort. Even when working on current projects, lead generation still proves to be a priority for most agencies. Speaking of which, referrals seem to be the top source of leads for 90% of agencies according to HubSpot. 

Listing your agency on a directory is a smart move to reinforce your online presence, indeed these platforms are the first place where companies look for potential partners. Hence, when you increase your visibility in the directory, you are maximizing the possibility to be contacted. 

Your SEO strategy will benefit because of the links to your website, but especially you will gain a new listing in Google for every listing in a new directory. In this way you have more chances that users end up on your website while searching your company name on Google. Directories are established websites that will boost the chances that your business will appear in relevant, location-specific searches in a cost-effective way.

Internet users are still very cautious regarding where to place their trust with online businesses, agency directories can help with this aspect because there are often seen as a reliable source that suggest proper businesses. The fact that many platforms also integrated a reviewing system really helps to improve the image of your business.