Key info
- 160,000 visits monthly
- 35,000 marketing service providers registered
- 12,000 social media follower
- Free for marketers
- Free or unclear price for agencies
- Key markets: North America
About UpCity
UpCity connects small and medium-sized local businesses with service providers in their city. This extends beyond marketing services providers to B2B service providers, including accountants, HR professionals, IT services companies, and more. UpCity’s marketplace helps its partners grow their businesses by providing the support and help they need to build their online recommendability.
UpCity appears to leave minimal features to free accounts and only one list placement. At the same time, certified profiles get an enhanced profile, multiple listings and insights, also Sponsor profiles get unlimited listings and spotlight positioning in the platform. Prices for these types of accounts are not mentioned on the website, though.
Strenghts
- Algorithm scoring agencies
- Large number of agencies listed
- Basic accounts can be listed in a limited number of lists
- Partner accounts can access agency insights
- Awards system for agencies: National Excellence Award
Weaknesses
- Limited free account features
- No prices listed
- No advanced search
- No marketer profiles
- UX is not always perfect
Key Advantage 01
Easy to navigate
Despite the massive number of heterogeneous service providers listed on this platform, it is pretty easy to navigate between category and subcategory lists that have been premade by UpCity. Users can decide to prioritize the service offered or the location. Lists of the current US or Canadian Excellence Award winners are also available.
Key Advantage 01
Easy to navigate
Despite the massive number of heterogeneous service providers listed on this platform, it is pretty easy to navigate between category and subcategory lists that have been premade by UpCity. Users can decide to prioritize the service offered or the location. Lists of the current US or Canadian Excellence Award winners are also available.
Key Advantage 02
Recommendability Rating
This rating helps clients to undesrtand how recommendable is a service providers. It derives from a wide range of data: profile completion, engagement rate, reviews, third-party reviews, presence in search engines, business location data, domain authority, website speed and experience.
Key Advantage 02
Recommendability Rating
This rating helps clients to undesrtand how recommendable is a service providers. It derives from a wide range of data: profile completion, engagement rate, reviews, third-party reviews, presence in search engines, business location data, domain authority, website speed and experience.
Pricing
Not mentioned
Despite providing extensive descriptions for every type of account available on the platform, and highlighting the benefits of a free account, nothing is said about actual prices for the offered services.