Key info
- 70,000 visits monthly
- 50,000+ agencies registered
- 24,000 social media followers
- Free for marketers - filling a form is required
- From €250/month for agencies
- Key markets: Belgium, Canada, France, Germany, Italy, Netherlands, Spain, Switzerland, United Kingdom and USA
About Sortlist
Sortlist helps marketing managers find their partners through the platform, where they can identify the most relevant agencies to address their marketing, creative, and digital requirements. Unfortunately, it does not provide clients with a searchable directory of marketing agencies. Instead, it provides agencies with new business opportunities based on the information they receive from prospective clients. Registration with Sortlist is free, and users are given five chances to reach clients – but after this, they are required to choose a type of subscription. All subscription options are relatively expensive and an additional commission fee must be paid to close a deal.
All agency-client communication must go through the platform.
Sortlist has recently implemented a CRM platform to help clients and agencies collaborate and manage projects.
Strenghts
- Large number of agencies
- Uses AI to match agencies to projects
- Briefing tool matches projects to agencies
- Marketers can save their favorite agencies
- Messaging app to communicate
- CRM dedicated to agency-client collaboration
Weaknesses
- Very expensive
- No free accounts for agencies
- Agencies pay commissions for each contract signed
- Home page only features agencies with the most expensive accounts
- Only agencies with the most expensive accounts receive the names of the companies that visit their profiles
Key Advantage 01
Briefing tool
The platform asks marketers precise questions to gain an in-depth understanding of their needs before generating an anonymous brief. The AI algorithm then selects the ten most relevant agencies for the project. At this point, marketers can compare results and begin contacting agencies about collaborating.
Key Advantage 01
Briefing tool
The platform asks marketers precise questions to gain an in-depth understanding of their needs before generating an anonymous brief. The AI algorithm then selects the ten most relevant agencies for the project. At this point, marketers can compare results and begin contacting agencies about collaborating.
Key Advantage 02
Messagging App
The platform asks marketers precise questions to gain an in-depth understanding of their needs before generating an anonymous brief. The AI algorithm then selects the ten most relevant agencies for the project. At this point, marketers can compare results and begin contacting agencies about collaborating.
Key Advantage 02
Messagging App
The platform asks marketers precise questions to gain an in-depth understanding of their needs before generating an anonymous brief. The AI algorithm then selects the ten most relevant agencies for the project. At this point, marketers can compare results and begin contacting agencies about collaborating.
Pricing
Membership plus commissions
The platform is free for marketers.
Agencies can register for free and receive five agency contact opportunities without a subscription, before choosing between three types of membership:
- Studio+: €250/month, billed annually, €270/month, billed semi-annually or €280/month billed quarterly – from €3,000 to €3,360/year. Commission Fee: 9%.
- Agency+: €700/month, billed annually, €750/month, billed semi-annually or €800/month billed quarterly – from €8,400 to €9,600/year. Commission Fee: 5%.
- Premium+: €1400/month, billed annually, €1500/month, billed semi-annually or €1600/month billed quarterly – from €16,800 to €19,200/year. Commission Fee: 3%.
Pricing
Membership plus commissions
The platform is free for marketers.
Agencies can register for free and receive five agency contact opportunities without a subscription, before choosing between three types of membership:
- Studio+: €250/month, billed annually, €270/month, billed semi-annually or €280/month billed quarterly – from €3,000 to €3,360/year. Commission Fee: 9%.
- Agency+: €700/month, billed annually, €750/month, billed semi-annually or €800/month billed quarterly – from €8,400 to €9,600/year. Commission Fee: 5%.
- Premium+: €1400/month, billed annually, €1500/month, billed semi-annually or €1600/month billed quarterly – from €16,800 to €19,200/year. Commission Fee: 3%.
