Fast access to a big number of agencies. In today’s fast digital marketing a need is born one day and execution should follow it as fast as possible. Marketers have plenty of agencies right away on their plates.

In many cases, agency directories provide different segmentations and filtrations. Using them marketers can narrow down the search with mathematical precision and pick up the agency which is the closest to their current needs.

The most sophisticated platforms provide marketers with agency rankings and scorings. Thanks to that marketers can base on independent data and opinions instead of single recommendations.

Agency directories represent a fast way to access insight about agencies from all over the world. The range of choice is extremely extended and there are no obstacles in hiring agencies located on the other side of the planet as well as discovering a new one just around the corner. 

The majority of the platforms showcase reviews from marketers or companies who tried the agency’s services. This provides additional value to the profiles and accurate information can also contribute to the understanding of ways of working and results’ delivery.

The most refined platforms use Artificial Intelligence to elaborate agencies’ data, this technology is still not familiar to everyone, but as it becomes more and more understood, it can help achieve better performance for everyone.

Many agency directories have different tools that help marketers to individuate faster the best agencies to match their needs: 

in some it is possible to insert data about the project the company wants to develop so that agencies know what they will have to face, others ask questions so that the most relevant results can be shown.

One of the most common features is the possibility to shortlist agencies or to mark the favorites ones: the selection process becomes much faster when interesting candidates are just a few clicks away and can be seen all together.

Another useful trait is the presence of a blog, where precious knowledge and advice is shared for everyone willing to read, in fact articles not only talk about the directories but also cover trends and the latest news in marketing. 

A marketing plan requires a huge amount of time and work just to find the right partner, using a directory is a fast way to learn about background and expertise about suitable agencies.