About Clutch
Clutch covers more industries than digital marketing alone, as their comprehensive directory also includes software development, video production, public relations, and a whole host of other marketing and tech-related industries. They have created their platform with a focus on reviews, which are crucial to rankings. In fact, agencies must ask clients to leave reviews in order to submit their profiles for an assessment, while adding agencies on the platform is free. Free accounts don’t provide any serious benefits, and the premium ones are pretty expensive. Agency reviews are collected via phone conversations with agency clients that the agency has submitted for review. Clutch also awards the best agencies with digital badges. Clutch’s growth strategy seems effective as the platform has the widest reach of its rivals at around 1,000,000/month. It also has the largest number of registered agencies. Surprisingly, their social media following is relatively small with a total of 25,000 followers.
Strenghts
- Ranking based on reviews and account type
- Reviews are collected over the phone
- Financial and legal situation of agencies can be verified by analysts
- Leader matrix shows top performers by industry or location
- Free widgets showing rating and reviews
- Regular awards in many categories
- Data-driven content
- Premium accounts can have unlimited reviews
- Premium accounts can join the content community
- High volume of platform traffic
Weaknesses
- Very expensive
- Type of account influences agency position in the ranking
- Limited free account features
- Only premium or sponsored accounts are verified
Key Advantage 01
Leader Matrix
This graph displays the top companies in a specific industry or location. Clutch leaders are selected according to their industry expertise and ability to deliver, as well as their substantial and verifiable presence in the sector. The resulting matrix shows Market Leaders (top right), Proven Leaders (top left), Niche Leaders (bottom right), and Emerging Leaders (bottom left).
Key Advantage 01
Leader Matrix
This graph displays the top companies in a specific industry or location. Clutch leaders are selected according to their industry expertise and ability to deliver, as well as their substantial and verifiable presence in the sector. The resulting matrix shows Market Leaders (top right), Proven Leaders (top left), Niche Leaders (bottom right), and Emerging Leaders (bottom left).
Key Advantage 02
Verification level
Clutch analysts gather business registration information to confirm that agencies who wish to upgrade to premium or sponsored accounts are legally registered and active. The registration process requires data such as name, status, jurisdiction, and credit check details. Based on this analysis and the quality of client reviews, agencies can be classified as bronze, silver, or gold level agencies. However, their final position in the ranking also depends on the type of premium account the agency has purchased.
Key Advantage 02
Verification level
Clutch analysts gather business registration information to confirm that agencies who wish to upgrade to premium or sponsored accounts are legally registered and active. The registration process requires data such as name, status, jurisdiction, and credit check details. Based on this analysis and the quality of client reviews, agencies can be classified as bronze, silver, or gold level agencies. However, their final position in the ranking also depends on the type of premium account the agency has purchased.
Pricing
Many options, all expensive
The platform is free for marketers.
Agencies can use the platform for free or choose between different Premium or Sponsored accounts, which enable them to be displayed at top of the platform. The cost for this depends on the number of employees in an agency:
- Freelancers:
Premium $100/month – $3,000/year
Sponsored from $150/month to $23,000/month - 2-9 employees:
Premium $100/month – $1,200/year
Sponsored from $150/month to $23,000/month - 10-49 employees:
Premium $200/month – $2,400/year
Sponsored from $250/month to $23,00/month - 50-249 employees:
Premium $250/month – $ 3,000/year
Sponsored from $300/month to $23,00/month - 250-1000+ employees:
Premium $300/month – $3,600/year
Sponsored from $350/month to $23,00/month.
Pricing
Many options, all expensive
The platform is free for marketers.
Agencies can use the platform for free or choose between different Premium or Sponsored accounts, which enable them to be displayed at top of the platform. The cost for this depends on the number of employees in an agency:
- Freelancers:
Premium $100/month – $3,000/year
Sponsored from $150/month to $23,000/month - 2-9 employees:
Premium $100/month – $1,200/year
Sponsored from $150/month to $23,000/month - 10-49 employees:
Premium $200/month – $2,400/year
Sponsored from $250/month to $23,00/month - 50-249 employees:
Premium $250/month – $ 3,000/year
Sponsored from $300/month to $23,00/month - 250-1000+ employees:
Premium $300/month – $3,600/year
Sponsored from $350/month to $23,00/month.
